BRUTAL
Owned by Crazy Mike Reserve (CMR).
BRUTAL is coffee without apologies. No soft edges, no polite branding — just hard‑hitting flavor and industrial attitude.
Flagship Products
Brutal Black — ultra‑dark roast with heavy smoke.
Iron Drip — metallic‑bright medium roast.
Steel Shot Espresso — sharp, punchy espresso.
Raw Brew — stripped‑down everyday roast.
Structure Under CMR
CMR provides the backbone — roasting, distribution, wholesale, and quality —
BRUTAL Acquisition date: 09/18/26
Rebel Rooster Coffee
anti‑establishment coffee brand owned by Crazy Mike Reserve (CMR)
Acquisition date: 11/06/26
Flagship Products
Rooster Rampage — a high‑caffeine dark roast with smoky, charred notes.
Outlaw Dawn — a bright, citrus‑forward morning roast.
Syndicate Cold Steel Brew — a cold brew concentrate with metallic, crisp bite.
Feather & Fury Espresso — a punchy espresso blend with cocoa and burnt sugar.